Martini returning to F1 with Williams?

February 15th, 2014 by

Martini is returning to F1!

Not only is a Martini a delightful drink to have, but it is also one of the most iconic names in racing, and it is returning to the sport’s pinnacle series. Martini will be teaming up with the Williams Formula One team for the 2014 season, marking its return (finally!) to the sport after an all-to-brief stint with Ferrari from 2006 to 2008. Even in those three short seasons, Martini wasn’t a named sponsor, occupying quite a small place on the Scuderia’s cars. Obviously, a search of used cars in Cincinnati, Ohio won’t likely unveil a Martini classic, but you can try!

Of course, like all good things, none of this is exactly confirmed quite yet. According to our friends at Autosport, unnamed sources revealed that an agreement had been reached, and then images leaked out revealing a Martini-branded Williams shirt earlier this week (which has since been pulled down). Of course, with it not being confirmed, there is… no official document from either party confirming it, but it still looks like a done deal.

Unlike the brief three year stint, Martini’s tie-up with Williams will make it a title sponsor for the team, which would be called Williams Martini Racing. We will likely have to wait a little while before we catch a glimpse of the newly formed team’s livery, although we can get a rough idea from past Martini cars. We are really excited about and heavily anticipating Martini’s return to racing. Maybe the return of such a classic motorsports sponsor will be what the Williams Formula One crew needs to bump it up into the upper echelon and out of the mid-pack mediocrity. It looks like we will find out when the 2014 Formula One season kicks off in Australia on March 16. Until then, keep your eyes peeled for more information!