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Used Subaru Outback

4th Generation (2009-2014)


A grey 2014 used Subaru Outback is shown facing left with a white background.

The Success of the Subaru Outback

If there is one thing Subaru can never be accused of, it’s trying to fit in with the crowd. The pragmatic Japanese automaker is not interested in gimmicks or fads and seems to know that it doesn’t need to be the next Toyota or Honda to achieve success. Although certainly capable of producing duds (the pug-nosed B9 Tribeca) and cult-classics (the track-favorite WRX and WRX STI), Subaru excels at making exceedingly competent, and often wagon-shaped, cars. And no vehicle serves as a better example of this than the Subaru Outback. Few cars available today combine the reliability, space, comfort and pragmatism of the 4th generation Outback, one of Subaru’s all-time best sellers. Only available on the used market now, this generation of Outback is an adaptable vehicle, able to work with its driver to produce and withstand rugged adventures and produce great experiences. Take a look at the history of the 4th-gen Outback and see if a used Subaru Outback is right for you.

The Anatomy of a Streak

87 months. That’s seven years and 5 months. Starting in November of 2011, the Prince of England had just been married – Prince William that is. The Subaru Rally Team USA had just won its sixth Driver’s Title for Rally America. The presidential primaries were heating up and Mitt Romney looked like an early front-runner to challenge incumbent Barack Obama. Tesla hadn’t yet released its now-prominent Model S but was building hype. The Twilight Saga film series was captivating theater audiences. In November 2011, Subaru experienced a good sales month and year-over-year growth was up. The same thing happened in March 2019. Subaru was having a good streak, for its 87th-straight month.

That Subaru sales streak has gotten some press, but outside of the automotive world this incredible feat has gone largely unnoticed. You can bet that it would be national news if Chevy, Toyota or BMW was on such an unbelievable sales streak. Yet Subaru trudges on, bucking trends and market instability to consistently improve for nearly seven and a half years.

Nothing has been as integral to Subaru’s success as the Outback. The model has surpassed 100,000 units sold every year since 2011 and cleared the 175,000-unit bar in 2016, 2017, and 2018. No other Subaru comes close to the Outback in terms of popularity. If and when the streak ends, many at Subaru will be grateful for the role the Outback played in such a tremendous run.

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