Compact cars were the talk of the automobile industry in 1978. Major automakers were highly competitive when it came to developing and manufacturing compact models to dominate the market. According to industry reviews, the model showing the most promise was none other than the Ford Fiesta.
However, at the time of its inception, the German-made Ford Fiesta came with a price tag that most Americans were not willing to pay. It would seem as if Ford’s best entry point into the compact car industry was doomed, having only been on the market for roughly three years—but there was another market where the Fiesta would thrive: the European market.
From 1978 until 2010, though there was limited talk and interest in the Fiesta on one side of the Atlantic, on the other side of the Atlantic it thrived. In fact, the Ford Fiesta became a European bestselling compact car. Despite the Fiesta’s limited appeal in the United States, Ford didn’t give up. In 2010, the sixth-generation Used Ford Fiesta was born.
This Ford car model, which previously had a lackluster showing in the American car market, made a grand re-entrance in 2011. In fact, according to Motor Trend’s critique, two of the Fiesta’s top competitors in the compact division—the Toyota Yaris and Nissan Versa—were nowhere near competitive with the revamped Fiesta.
As previously discussed, the 2011 model marked the Fiesta’s big return to the American car market. Knowing the debut was critical, Ford introduced features that were cutting-edge for the compact car niche at the time. Ford had two primary goals it wanted to achieve with this model: (1) Attract younger, tech-savvy consumers, and (2) attract consumers who had an interest in moving into the compact car market but were unsure due to the potential loss of features typically only available on larger models. The 2011 model year was available as a sedan or four-door hatchback with the option of a manual transmission or automatic dual-clutch. As a used subcompact car, the 2011 Ford Fiesta ranks number 15, according to U.S. News and World Report.
Coming off the Fiesta’s re-entry into the American car market, the 2012 model year built upon the previous year’s successful features. Ford primarily focused on fuel efficiency, driver experience, and convenience, as well as safety. This model was available as a sedan or five-door hatchback, with a standard manual transmission or optional six-speed automatic transmission. The 2012 model featured an improved front-wheel drivetrain, a system known for its ability to navigate difficult terrain, especially slippery surfaces. In order to increase fuel efficiency, the 2012 Fiesta offered the upgraded Superior Fuel Economy package. As a used subcompact car, the 2012 Ford Fiesta ranks number 12, according to U.S. News and World Report.
The 2015 Fiesta was available as a sedan or hatchback, with customization available via several trim levels. This model year showcased the ST model, the model highlighted earlier in this post, which was only available as a hatchback. Though the ST model was the talk of the car industry, Ford also introduced a number of key features across all models. Notable features included USB and iPod inputs, voice command, and Bluetooth technology. Upgrades afforded customers premium features, such as the MyFord touchscreen interface. As a used subcompact car, the 2015 Ford Fiesta ranks number 20, according to U.S. News and World Report.
This model year saw Ford introduce more tech features, essentially bringing consumers real-world experience and access to their vehicles. The base model’s notable features include Bluetooth/USB integration and a six-speaker sound system. However, with an upgraded package, consumers have access to even more options, such as a Sony sound system, touchscreen console, and GPS. Ford also made its SYNC 3® infotainment system an optional available feature for this model, replacing the MyFord Touch system. The infotainment system incorporates application technology like that generally associated with smartphones. The 2016 Fiesta was the first version to offer remote keyless entry and an alarm system as standard features. As a used subcompact car, the 2016 Ford Fiesta ranks number eight, according to U.S. News and World Report.