Anti-Abuse Billboard Contains Secret Message

May 8th, 2013 by

McCluskey Automotive Child Abuse Banner

Abuse is a very serious issue, but how do you communicate with children when the very people abusing them may be in charge of them? This was the challenge one advertising agency faced. They wanted a way to reach children in public but not make it overly obvious to the parents of said children. What they came up with is truly inspired. Let us here at McCluskey Automotive, your first choice among Cincinnati used car dealers, tell you what they did.

You see the billboard above? That was their secret creation. When you look at it normally, it looks as it does above. If you look at it from below the hight of 4’4 (the average height of a child) you see a completely different message. The message says, ”If somebody hurts you, phone us and we’ll help you,” along with the Aid to Children and Adolescents at Risk (ACAR) foundation’s phone number. We here at your  Cincinnati car dealerships think this is a great idea!

What do you think about this interesting billboard? Will it actually help people, or will it end up just being another gimmick? We think the idea is great but it needs solid infrastructure behind it to truly be helpful